Rashtrix Launches 24x7 Live — Advertiser Pitch
- Rashtrix News Desk
- Aug 28
- 2 min read
Rashtrix goes fully live, 24×7, from 1st September 2026 — an independent, digital-native newsroom built for how Bengal actually consumes news today. This is the advertiser pitch: where we already stand in the market, and why the timing works in your favour.
Where Rashtrix Stands Today
According to Rival IQ's Facebook Head-to-Head Report (Aug 13–27, 2026), Rashtrix already ranks #4 of 11 major Bengali news brands on engagement — the only debutant in the projected Top 5, and the sole 'Rising Star' on the board. Within the digital-native news market specifically, Rashtrix is the undisputed #1, most-engaged page in West Bengal, ahead of Sangbad Pratidin, Banglahunt, Anandabazar Patrika and The Wall.
Only three names sit ahead of Rashtrix overall — and all three are decades-old legacy television networks: ZEE 24 Ghanta, ABP Ananda and News18 Bangla. Rashtrix is already within touching distance of News18 Bangla, the nearest of the three.
Why Advertisers Are Watching
Highest engagement, smallest reach — Rashtrix out-engages legacy giants per post, proof of an audience that watches, reacts and shares.
Trust-first journalism — responsible, verified reporting built for lasting relationships, not just clicks.
True multi-platform reach — Facebook, YouTube, OTT and a trilingual (Bengali/Hindi/English) website — one buy, every screen.
Authentic Kolkata-dialect connect — a broadcast register that speaks to Bengal the way Bengal speaks to itself.
24×7 live from Day One — a continuous news cycle from 1st September means continuous advertiser visibility.
Rising, not plateaued — the only 'Rising Star' in the Top 5, with momentum still ahead of it, not behind.
Explore the Full Pitch
The interactive deck below walks through the launch, the market leaderboard, and the advertiser case slide by slide — swipe, tap the arrows, or let it auto-play.
Partner with Bengal's fastest-rising newsroom — for advertiser partnerships, connect with the Rashtrix Consumer Insights & Marketing desk.
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